Ghosting

No, we’re not talking about that time a friend went on a date and their date stopped speaking to them and basically disappeared.

Ghosting (or ghost mannequin) in product photography is representing a product as though someone is wearing it. It’s like there is a three-dimensional, invisible human wearing your product.  This is achieved through photographing your garment on a mannequin and removing the extraneous parts of the human form. SKUpics Studios uses the ghost mannequin technique to photograph wearables to showcase a garment’s shape, not to mention giving your customer a better overall shopping experience!

The “lay-flat” styling is great for social media. However, seeing a piece of clothing laying flat doesn’t provide the visual cues your customer needs to envision themselves wearing your clothing. Is the clothing tight or does it hang loosely?  Your customer can’t tell when it’s laying flat. But, when your clothing ghosted on a mannequin form, it’s obvious if the garment is to be tight at the top and flow through the waist or fit loosely. Remember, giving your customer the most information via photography is immeasurable when they can’t run into a dressing room to try on a garment.

Why use ghosting?

1. It’s less expensive than hiring a model. Modeling agency fees and image licensing costs can add up quickly. SKUpics Studios’ ghosts allow you to use their images forever.

2. Nothing is left to the imagination. Your customer doesn’t need to guess how your garment fits, they can easily see it! A ghost mannequin image is the closest thing to trying on a garment.

3. Your product isn’t flat like a computer screen. Your garments are three dimensional, so your product online should appear that way!

4. Photographing on a slight angle when ghosting a garment provides information and features on the sides of the garment-like designs or zippers. Customers wouldn’t see these features if the garment is laid flat.

Most major e-commerce retailers use ghost imaging for their product listings. Clothing and accessories are the usual suspects we ghost for our clients. The SKUpics Studios’ photographers have ghosted everything from a t-shirt to a backpack for dogs.

Two-dimensional images will haunt your sales! Stop by www.skupics.com to see how we can add a third dimension to your garments and accessories without breaking the bank.

Price Decrease

SKUpics Studios understands that product imaging can be the most expensive part of launching a new product or product line.  After evaluating all of our costs and competition, we’re passing along our savings to our customers!

We’re pleased to announce decreasing our pricing for 1-99 images, effective February 16, 2017.  Not only are we decreasing prices, but we’re decreasing the turnaround time for up to 99 images from 10-15 business days to 7-10 business days.  We know the faster you get your images, the faster you turn a profit!
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When SKU met pics

A SKU, or “stock keeping unit” is a product and identification code for a product and/or store.  This SKU is a machine-readable barcode found on a sticker or on the package of a product.

A pic is a photograph.

SKUpics Studios was founded in 2012 to provide product imaging services for any industry.  Whether you have just one product or 50,000 products, our software delivers an image with a unique file name so that your images are correctly listed alongside your product descriptions in your online catalog, print catalog and sales sheets.
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One Photograph=Many Files

A white background is a standard for the primary image on e-commerce sites, however a background that complements your product is eye-catching and sets your product apart from the rest! SKUpics Studios delivers image files with a transparent background, allowing us to place your product on an unlimited number of backgrounds.transparency

Simply, when SKUpics Studios photographer takes one photo of your product, included in the price per image is up to to 5 different image files!

Let SKUpics Studios do the work for you! The SKUpics Studios’ proprietary delivery code takes care of the tedious job of manually adding backgrounds or overlays to each image.  A job that normally would involve a costly image editor hours, is accomplished via a few clicks on the keyboard!  

One photo can result in up to 5 different backgrounds or overlays!  That’s 5 final image files for each product photograph…for the price of one photograph!

Included in the price per image is the following backgrounds or overlays:

  • Transparency
  • On-White
  • Gradient
  • Solid Color
  • Logo Overlay
  • Logo Underlay

Backgrounds that the SKUpics Studios image editors can apply to your product image*:

  • Drop Shadow
  • White Reflective
  • Black Reflective
  • Wood Table
  • Digital Customization
  • Collage
  • Custom

Please contact us at contact@skupics.com to discuss your photography requirements and pricing!

*additional fees may apply

Yes We Can!

Yes we can! (No, I’m not referencing Obama’s original campaign slogan).  I’m referring to our expertise in color matching and texture definition when photographing flooring and wallpaper products.

Any customer shopping online will tell you that the photo MUST match the actual color and texture of the textiles they’re purchasing.  Matching color and texture in photography directly results in higher sales and fewer product returns.
oak-with-hearth-and-tile

Interior design relies on two major, simple concepts in a room: color and texture.  SKUpics Studios uses proprietary lighting techniques to define a surface texture. Your customer will be reaching out to touch their computer screen because the texture appears three dimensional!

SKUpics Studios’ image processing team color matches your product with a Pantone value (or any other color book found in Photoshop). Your floor or wallcovering image is portrayed exactly the same as if a customer was in your store looking at it.  

Do you want to see the SKUpics Studios team in action?  We welcome our clients to be present and involved in photo shoots at our studio!  

Visit www.skupics.com to see for yourself that we’re not just saying, “Yes, we can!”

Amazon Prime Now Teams up with SKUpics Studios

As the largest online store on the planet, Amazon is an expert online seller that recognizes photography as a crucial component to increasing sales. Amazon hand-picked SKUpics Studios to deliver accurate product photography to their customers.  We’ve accurately photographed, named and delivered thousands of image files to virtual Amazon Prime Now storefronts.

As an Amazon Prime member, customers in select cities can opt to use Amazon Prime Now and have products delivered to their doorstep in just one or two hours!  Amazon Prime Now sources local retailers to sell their products. These customers are loyal to their local stores and are more likely to make a purchase if they can SEE the local product.  A description or a line drawing just doesn’t result in reaching or exceeding sales goals anymore.  

SKUpics Studios photography teams packed up our gear and traveled across the country to California and Washington to provide onsite imaging. We photographed everything from children’s’ toys to fine wine!

We can’t wait for Amazon to offer Amazon Prime Now in our own backyard!

To learn more information about SKUpics Studios photography solutions, please visit www.skupics.com.

 

Better than Wrong

A while back one of our clients shared with us the fact that a certain number of the existing pictures on their website were wrong – for one reason or another they no longer correctly represented the product being sold. As we discussed the project prior to beginning the photography we brought up the quality needed for the photos and were told that “just about anything is better than wrong.” I’m certain that the new and replacement photos we were able to provide exceeded this expectation, but there may be a place for “better than wrong” in product photography. Continue reading