Tag Archives: style guide

One Photograph=Many Files

A white background is a standard for the primary image on e-commerce sites, however a background that complements your product is eye-catching and sets your product apart from the rest! SKUpics Studios delivers image files with a transparent background, allowing us to place your product on an unlimited number of backgrounds.transparency

Simply, when SKUpics Studios photographer takes one photo of your product, included in the price per image is up to to 5 different image files!

Let SKUpics Studios do the work for you! The SKUpics Studios’ proprietary delivery code takes care of the tedious job of manually adding backgrounds or overlays to each image.  A job that normally would involve a costly image editor hours, is accomplished via a few clicks on the keyboard!  

One photo can result in up to 5 different backgrounds or overlays!  That’s 5 final image files for each product photograph…for the price of one photograph!

Included in the price per image is the following backgrounds or overlays:

  • Transparency
  • On-White
  • Gradient
  • Solid Color
  • Logo Overlay
  • Logo Underlay

Backgrounds that the SKUpics Studios image editors can apply to your product image*:

  • Drop Shadow
  • White Reflective
  • Black Reflective
  • Wood Table
  • Digital Customization
  • Collage
  • Custom

Please contact us at contact@skupics.com to discuss your photography requirements and pricing!

*additional fees may apply

There’s an old photographer’s joke from back in the days of film:

A distraught woman brings a photo to the local photography shop and asks, “Could you please fix my only picture of my dead husband? You see he’s wearing a hat in this picture, which he seldom did, and I’d like the picture to look more like the man I knew, so could you remove his hat?”

The photographer takes the photo from the woman’s hands and looks it over carefully. “That shouldn’t be a problem ma’am, what color was your husband’s hair?”

She looks at him quizzicality and says, “Well, you’ll know when you get his hat off, won’t you.”

Even in this digital age of Photoshop some miracles are hard to achieve (and expensive to provide) so we make every attempt to limit the amount of time our editors require to provide your finished photos. This often means cleaning the dust off of an object or steaming out the wrinkles of a garment before taking the shot. The few extra minutes it takes to improve the straight out of the camera image saves both time and money in the long run – for both of us.

And that’s no joke.

Visit our website at www.skupics.com to see examples of what we’ve done for others and can do for you.

You’ve got to show your product to sell your product

Seems simple enough and yet how often do we visit a website only to see “Image Not Available”, line drawings or simple representative images? We live in a world influenced by marketing giants like Amazon and as a result customers now expect to see exactly what they’re buying. If a potential customer is holding a blue widget in his hand but your website only shows red widgets, doubt is created and an unsure customer may go to a competitor’s website that displays both the red and blue widgets. The ultimate confirmation of a customer’s buying choice is a photo that matches their expectations.

Does this mean that you need photographs of every product that you carry?

Not necessarily. A 1/2″ and a 3/4″ hexagonal nut look very similar but the differences in grade, finish and thread type will require separate images. Think of it this way: if a customer can’t simply ask for your product without specifying size, shape, texture, color, etc., you need individual images that reflect these differences.

Visit our website at www.skupics.com to see examples of what we’ve done for others and can do for you.

A big part of effective product photography is you

Your product photos must be what your clients need to see to make a purchasing decision. If your company doesn’t already have a style guide we can help you create one.

A style guide can be as simple as “shoot the product straight-on with a front, side and back shot.” Or, it may be a detailed list of examples of how to pose each item including instructions for the angle of the camera and the number of degrees to turn the product. Once a style guide is created our photographers will be able to translate your needs into consistent photos which show your products in “the best light.”

Visit our website at www.skupics.com to see examples of what we’ve done for others and can do for you.